We are a brand that sources the highest quality baby and infant garments and essentials, made with a holistic view of environmental sustainability.

We have partnered with Roo Egypt to bring to you garments that are made ethically and sustainably using 100% Organic Egyptian Cotton and other raw materials. Egyptian cotton is widely acknowledged as one of the finest in the world. It is sown, grown, harvested, dyed, woven, and made into beautiful garments, with love, in Egypt.

All fabric dyestuff is 100% Organic Egyptian Cotton. it's a textile production certification that limits the use of toxic bleaches, dyes, and other chemical inputs during the production process of textiles. It is internationally recognized as the toughest organic
textile standard because it goes far beyond verifying the organic farming process to include every step of manufacturing.

At Pharoo, environmental sustainability is key. From the very beginning of the production process, the aim is to minimize industrial waste, to the packing and storing of finished goods in a way that does not involve single-use plastics. Our packaging is recyclable, reusable, and totally green.

At Pharoo, nothing goes to waste.

Why Egyptian Cotton

Egyptian cotton is widely acknowledged as one of the finest grades of cotton in the world. What makes it so is that it is a type of extra long-staple cotton (ELS) that grows under the unique climate of the banks of the Nile. This climate creates the perfect growing conditions, which result in super fine and long yarn. The finer diameter and longer fibre length allows more threads per square inch when woven, resulting in a stronger, more flexible fabric that breathes better, and is luxuriously soft to the
touch. In other words, Egyptian cotton is the finest for your precious little one.